Allison King's Portfolio

Business Memorandum

To: Ashley Hansen, Owner Hansen's Sno-Bliz
From: Allison King, Web site creator
Date: November 30, 2007
Subject: A Web site for your business

Creating a Web site for Hansen's Sno-Bliz would be an excellent opportunity for your company. In these days of the Information Age, potential customers often look online to find out information about businesses. Additionally a Web site would give you an opportunity to create an online collection of the memorabilia that your grandparents collected over the years, a project that I believe you have already expressed interest in.

Currently none of the major snowball stands in New Orleans have a Web site, even though many of them are mentioned online through food rating sites and blogs of customers. In creating one of your own, you would not only be about to create an online presence where you control the information, but you would also be able to set an example of how a local snowball stand can be involved in the digital revolution. Furthermore, while many native New Orleanians are aware of your business and pass on the information via word of mouth, for tourists looking to plan a summer vacation in our city, there is less of a chance that they will discover Hansen's Sno-Bliz if there is no Web site for them to visit.

Hansen's Sno-Bliz is known not just in New Orleans, but around the world. It has survived three major hurricanes, as well as other ups and downs of the city. Right now Hansen's has the highest ranking of all the restaurants in the Zagat New Orleans Guide. A Web site with an extensive archive of photographs, newspaper articles, and other memorabilia would place the history of this very important business online so that all may discover it.

By creating a Hansen's Sno-Bliz Web site, you could provide information about Hansen's to current and potential customers. Also, for anyone researching the history of snowball stands or New Orleans in general, the Web site could be a valuable resource. Information on the site could include:

The set up of such a Web site would take an investment of time and money, especially the online archive. However, I believe that the benefits stated above would greatly outweigh the cost. Moreover, once the site is up and running, it would take very little to maintain it.

I would like to meet with you in the next several weeks to get your opinions and possibly discuss this project in more detail.

Allison King

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